Automotive PR:

Credit Suisse Celebrated Another Successful Goodwood Revival Weekend with Drivers, Media, and its Racing Ambassadors

•    Goodwood Revival partner Credit Suisse hosted a number of captivating Media Moments during the sell-out historic racing event from September 11-13, 2015
•    The Credit Suisse Historic Racing Forum returned to the Goodwood Revival to debate ‘Historic Racing Culture – Europe versus America’ with an all-star line-up of panelists
•    Sir Stirling Moss OBE returned to the Forum with friends Derek Bell MBE, Jochen Mass, and Alain de Cadenet, with Forum newcomers Dario Franchitti and Jackie Oliver joining the lively discussion
•    Chaired by motorsport authority and Goodwood commentator Henry Hope-Frost, the Forum was held in the recently restored Credit Suisse Race Control building in front of a packed audience and is available now for download
•    Informal ‘fireside chats’ continued in the gardens of Race Control with Jochen Mass and Derek Bell MBE discussing their careers with renowned journalist Andrew Frankel
•    Celebrating the 60th anniversary of Sir Stirling Moss’ summer of success in 1955, Credit Suisse acknowledged ‘Mr Motor Racing’ on the public lawn in front of Race Control
•    The ‘Quadruple Whammy’ anniversary celebrated Sir Stirling Moss’ wins in the Mille Miglia, British Grand Prix, RAC Tourist Trophy, and Targa Florio in 1955
•    2014 Credit Suisse Photo Contest winner José María Pueche was presented with his prize by Goodwood Estate owner and long-standing photographer Lord March
•    Submissions for the 2015 Photo Contest continue for Goodwood-accredited media with entries due by Monday, September 28, 2015

At the recent Goodwood Revival, event partner Credit Suisse engaged with the media, competitors and spectators via a series of entertaining and informative Media Moments. The popular Credit Suisse Historic Racing Forum is now available for download.

Credit Suisse opened the doors to its recently restored Credit Suisse Race Control building at the Motor Circuit on Friday, September 11, welcoming VIP guests and racers as well as Goodwood-accredited media to kick off the Goodwood Revival weekend.

Spectators enjoyed lighthearted interviews in the garden of Race Control with Credit Suisse Classic Car Program patrons Derek Bell MBE and Jochen Mass, who were grilled by journalist and historic racer Andrew Frankel. The drivers discussed the state of historic motor racing and reflected on their long careers.

On Saturday morning, Credit Suisse’s annual Historic Racing Forum returned with the theme of ‘Historic Racing Culture – Europe versus America.’ Goodwood commentator and motorsport authority Henry Hope-Frost chaired the discussion, which provided humorous anecdotes from the all-star panel.

Sir Stirling Moss OBE – otherwise known as ‘Mr Motor Racing’ – was joined by Derek Bell MBE, Alain de Cadenet, and Jochen Mass, as well as Forum newcomers Jackie Oliver and Dario Franchitti for a 45-minute debate in front of members of the press and VIP guests.

To watch and download the video and audio recordings of the Forum, please visit:
www.credit-suisse.com/classiccars/media

On Sunday, September 13, Credit Suisse acknowledged Sir Stirling Moss, friend and patron of its Classic Car Program, for his famous four wins in 1955. The legendary racer won the Mille Miglia, British Grand Prix, RAC Tourist Trophy, and Targa Florio in the same year – a unique distinction in motorsport history.

On the public lawn in front of Race Control, Lord March, Henry Hope-Frost and Karsten Le Blanc from Credit Suisse UK hosted the 60th anniversary of the ‘Quadruple Whammy’ celebration, which included a photographic opportunity, gift-giving and speeches. The ceremony was held in front of media representatives, driver guests and Revival spectators.

Immediately afterwards, long-standing photographer and Goodwood Estate owner Lord March attended the annual Credit Suisse Photo Contest celebration and presented photographer José María Pueche with the Credit Suisse trophy on the terrace of Race Control.

The popular Photo Contest returns for another year, with submissions being invited for the following categories by Monday, September 28, 2015:

–    Action
–    Atmosphere (including paddocks)
–    Credit Suisse Media Moments

 

Influence Associates was built to be the best automotive PR, motorsport PR and classic car PR agency in the world. With the most senior leadership team in the auto PR sector, we’re perfectly placed to deliver a world-beating service to our portfolio of blue-chip clients.

We are brand builders, content creators, reputation managers and strategists. With a team of ex-managing directors, global PR directors and national magazine editors, we go beyond PR to help shape the overall business strategy of all our clients.

 

Influence Associates was built to be the best automotive PR, motorsport PR and classic car PR agency in the world. With the most senior leadership team in the auto PR sector, we’re perfectly placed to deliver a world-beating service to our portfolio of blue-chip clients.

We are brand builders, content creators, reputation managers and strategists. With a team of ex-managing directors, global PR directors and national magazine editors, we go beyond PR to help shape the overall business strategy of all our clients.