Influence brought together its clients Haymarket Media Group and Williams F1 Group to create a headline feature at the 2016 Autosport International Show, where Williams showed the largest collection of its championship-winning cars ever seen in public. Influence also suggested that the three-storey Williams Martini Racing motorhome should be erected inside the NEC and linked by a bridge to the Autosport Stage, to refresh the live stage format, and create a wow factor