Influence were approached by sports car company start-up Elemental to launch the RP1.  To differentiate their product from many other well established competitors in the “track day car” sector, we recommended they focus their messaging on the blue chip engineering and design pedigree of their core team and the revolutionary (especially for the class) technology and engineering Formula car aerodynamics. Furthermore we recommended a top down media strategy focusing on opinion leading media first.  This has resulted in the RP1 being rated number 1 track car by Autocar before it has even been launched.