Auto PR – In auto PR news, following a sensational rebirth at the 2017 Geneva Motor Show, the new Alpine A110 has quickly become renowned for its unadulterated driving pleasure and captivating design.

Instilled with the spirit of its predecessor, the A110 Berlinette first launched in 1961, the new A110 features a 249bhp four-cylinder turbocharged engine coupled with a seven-speed dual clutch gearbox. With a kerb weight of just 1,080 kilograms, the A110 is a compact, lightweight sports car – just like the original.

Classic Car PR: Alpine Cars to display limited-edition 2018 A110 Première Edition and classic A110 Berlinette predecessor at London Concours 2018 from 7-8 June

Alpine Cars’ presence at this year’s London Concours will see a limited-edition A110 Première Edition (one of just 1,955 produced) displayed alongside a classic A110 Berlinette, offering visitors a chance to become immersed in both the history and future of the brand in the stunning grounds of the Honourable Artillery Company.

Alpine Advisors from UK dealers Alpine St Albans, Alpine Centre Orpington and Studio London will also be on hand throughout the show from 7-8 June.

Over 80 incredible automobiles will join these French sporting greats celebrating a central theme of speed, from icons of yesteryear to the latest and greatest hypercars.

Away from the main car displays, the London Concours is focused around the worlds of entertainment and luxury products, with pop-up boutiques from top-end watchmakers and arthouses, including Collier Dobson.

There are a number of hospitality options also available, with preview breakfasts, three-course lunches and evening cocktails hosted across the duration of the event. For hospitality enquiries please contact Caroline Monks (

Tickets to the London Concours are available from, with a full day adult admission ticket costing £35, and concessions from £18.

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