Automotive PR – In automotive PR news, no celebration of speed would be complete without the presence of Ferrari and as such the London Concours 2018, hosted at the Honourable Artillery Company from 7-8 June, will play host to a world-class selection of mighty machines from Maranello.

From the latest and greatest hybrid-hypercar, the LaFerrari, to a racing hero of yesteryear, the 250 GT SWB, the bloodline of Ferrari will be on full display at the stunning five-acre oasis of green in the City of London’s Honourable Artillery Company.

Classic Car PR: More than 10 exceptional models from Ferrari’s past and present will be on display in the heart of the City at this year’s London Concours

More than 10 superlative supercars from Ferrari will mingle among the 80-plus cars from countless marques united by a shared pursuit of speed. From this fine selection, here are some highlights:

Ferrari 250 GT SWB  
A true example of 1960s elegance, the 250 GT SWB is a stunning mix of gorgeous form and racing function. Powered by a thunderous Colombo V12 engine, the SWB is as captivating to drive as it is to look at, often captained by the likes of Stirling Moss at race events worldwide.

Ferrari 365 GTB/4 Daytona
The archetypal grand tourer, the Daytona was a favourite of the jet set in the 1970s. With its luxuriously appointed cabin, handsome looks and 174mph top speed, the Daytona was the car that defined touring in style.

Ferrari F40
An era defining supercar, the F40 was a bi-turbo behemoth which demanded respect. Heralded in automotive folklore for its aggressive looks, carbon fibre-kevlar-aluminum body construction and astonishing engine note, the F40 is for many the ultimate iteration of the Ferrari F-car.

Ferrari F50
With a 4.7-litre Formula One derived V12 engine, 202mph top speed and a 0-60mph time of less than four seconds, the F50 burst onto the scene in 1995 and instantly became a poster car for a generation of car enthusiasts. One of the last analogue supercars, the F50 remains a collector favourite.

Ferrari LaFerrari
With a limited production of just 499 cars, Ferrari’s technological tour de force was first introduced in 2013. Powered by a 950bhp hybrid V12, the LaFerrari has a top speed of over 217mph and can travel from 0-62mph in less than three seconds.

Away from the main car displays, the London Concours is focused around the worlds of entertainment and luxury products, with pop-up boutiques from top-end watchmakers and arthouses, including Collier Dobson.

There are a number of hospitality options also available, with preview breakfasts, three-course lunches and evening cocktails hosted across the duration of the event. For hospitality enquiries please contact Caroline Monks (

Tickets to the London Concours are available from, with a full day adult admission ticket costing £35, and concessions from £18.

Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.