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by: Tom Duggan | Date: 19 | 8 | 2020

GKN Automotive Chooses Influence To Drive Forward Its Global PR and Communications

Influence Associates, the leading automotive, and e-Mobility PR agency has been retained by GKN Automotive, the world-leading developer and manufacturer of advanced automotive technologies.

Influence Associates will assist GKN Automotive’s strategic, brand, reputation and e-mobility communications, for its world class eDrive business, providing advanced electrified platforms and its market leading driveline offering for global car manufacturers.

Stuart Dyble, Influence Associates CEO said: “GKN Automotive is one of the most historic and prestigious companies in the automotive world with an exciting and progressive eDrive business. As such we are delighted to be adding it to our portfolio.  It is also very much a company in the process of transformation in order to reach its full potential under Melrose’s ownership. We are very much looking forward to working with Chief Communications Officer, Dr Clare Wyatt, on a comprehensive brief including strategy, reputation management and technology communications, supporting the transformation of the business.”

Dr Clare Wyatt, GKN Chief Communications Officer said: “Influence is the perfect agency partner for GKN Automotive moving forwards with its blend of strategy, deep OEM and automotive sector knowledge and proven brand building and e-mobility PR credentials. We are really looking forward to working closely with them to shape and build GKN Automotive’s communication strategy.”

GKN Automotive is Influence’s latest blue-chip client, following a series of new wins in the technology, e-mobility and premium automotive sectors, further increasing the specialist agencies global reach.

Influence Associates
Influence Associates was built to be the best automotive, e-mobility and collector car PR agency in the world. We have the most senior leadership team in the industry and our goal is to apply this talent for the benefit of our clients worldwide.

Our founder, Stuart Dyble, has over 30 year’s experience, leading global communications for Aston Martin, Jaguar, Land Rover, Volvo and Ford of Europe and for XIX Entertainment in LA.

We have former global magazine editors and main Board Directors of OEMS on our leadership team. Our clients’ business is only handled by senior practitioners. We work for a wide variety of clients from global corporations and household names to start-ups, specialist brands and individuals. Most are leaders in their sector and they have retained us year-after-year.

GKN Automotive
GKN Automotive is the world’s leading supplier of automotive drive systems technology. It develops, builds and supplies an extensive range of technologies – for use in the smallest ultra low-cost car to the most sophisticated premium vehicle demanding the most complex driving dynamics. GKN Automotive is a leading global producer of CVJ systems, all-wheel drive systems, trans axle solutions and eDrive systems and operates in 21 countries at 54 locations. It is a progressive pioneer of advanced eDrive development and has already put more than one million best in class eAxle systems on the road.

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