Influence Associates, the leading automotive, disruptive technology and e-Mobility PR agency has been retained by Britishvolt, the UK’s foremost investor in battery technologies.

Influence Associates will lead Britishvolt’s communications as it develops its plan to build the UK’s first battery gigaplant in South Wales. The gigaplant is one of the UK’s largest-ever industrial investments and will produce world-leading lithium-ion battery technology for the automotive and renewable energy sectors. It’s already being seen as a vital strategic building block for the UK automotive industry’s future as it moves towards producing electrified vehicles.

Stuart Dyble, Influence Associates’ CEO said: “Influence are global automotive PR leaders and pioneers in communicating e-mobility, with our first client being a Lithium-ion battery company and our second an EV company.  As such we see the mission of Britishvolt as key to the future success of automotive sector in the UK. The gigaplant will be the strategic pillar to make the UK a global centre of excellence for battery technologies and electrification. We look forward to working alongside Orral and his colleagues to deliver the project in South Wales in the coming period.”

Orral Nadjari, Britishvolt CEO said: “Britishvolt has a clear mission. We want to build the UK’s first battery gigaplant and begin supplying the British automotive industry and energy sector with world-class batteries, powering the electric future. It’s essential that we have best-in-class experts in all areas of our operations to achieve our goal. World-class communications, both in terms of the strategy and execution, is vital and in Influence Associates we have exactly the right partner.” 

Britishvolt’s business is yet another blue-chip client for Influence, following a series of new wins in the e-mobility and premium automotive sectors, further increasing the specialist agencies global reach.

Influence Associates
Influence Associates was built to be the best Automotive, E-Mobility and Collector Car PR agency in the world. The agency has most senior leadership team in the industry and its goal is to apply this talent for the benefit of its clients worldwide.

Founder, Stuart Dyble, has over 30 year’s experience, leading global communications for Aston Martin, Jaguar, Land Rover, Volvo and Ford of Europe and for XIX Entertainment in LA.

There are former global magazine editors and main Board Directors of OEMS on the leadership team. Influence Associates works for a wide variety of clients from global corporations and household names to start-ups, specialist brands and individuals. Most are leaders in their sector and they have retained the agency year-after-year.

Britishvolt is Britain’s foremost investor in battery technologies. It is dedicated to supporting the future of electrified transportation and sustainable energy storage, producing world-leading lithium-ion battery technologies.

Britishvolt’s aim is to establish the UK as the leading force in battery technology. It is working with leading partners and suppliers to achieve this because it is of paramount importance to the future of the UK automotive industry and the overall economic and industrial health of the UK.

The company believes that the UK is the right place for its investments because of the strength of its automotive and energy industry, its expertise and history of industrial and academic battery research and development.

2023 has been targeted as the start of production in Britain’s first gigaplant in Wales, following the signing of a MOU with the Welsh Government. The gigaplant is one of the largest-ever UK industrial investments. It is situated in 80+ hectares of green industrial park, a 200MW solar park, with a production capacity of up to 30GWh.