Automotive PR – In automotive PR news, Leading luxury dealer group H.R. Owen has brought central London to a standstill by assembling 70 Ferraris in the heart of the city to commemorate Ferrari’s 70th birthday.

In one of the largest Ferrari gatherings ever to grace London’s streets, H.R. Owen Ferrari customer cars descended on Waterloo Place in waves before lining up and wowing enthusiasts in the capital.

The line-up celebrated Ferrari’s brilliance and domination through the ages, with everything from the from the 550 Maranello, F12 Berlinetta and 458 Italia to the new GTC4 Lusso.

Taking centre stage at the event on its own podium was a special LaFerrari Aperta, which brought about plenty of attention from members of the public and owners alike. It was also the star attraction during the day’s main photoshoot, as H.R. Owen Ferrari customers came together to celebrate.

Another model turning plenty of heads besides the H.R. Owen umbrella was an ultra-rare Zagato Ferrari 550 GTZ Barchetta, of which only a handful have ever been manufactured.

Only H.R. Owen could give enthusiasts such a unique taste of the Ferrari lifestyle and shut a busy London road, all thanks to its magnificent stature in the industry. The group is forever giving back to its customers, and it had a treat in store for the 70 when the event came to a close.

After lining up and wowing visitors to the iconic London street, cars convoyed to Buckinghamshire and Hedsor House to enjoy champagne, canapes and a BBQ on the picturesque grounds.

Cars drove in a convoy up the kilometer-long drive before taking centre stage in front of the impressive Georgian mansion. The Ferraris were also parked on the South Lawn overlooking the Thames Valley, and guests were free to explore the house at their leisure. Hedsor acted as the perfect location for such an exclusive and luxury event, providing a stunning backdrop to the gathering.

H.R. Owen Ferrari Marketing Manager Owen Rothwell said: “In an extra-special year for Ferrari, H.R. Owen is pulling out all the stops to ensure this fabulous brand enjoys worthwhile celebrations – and the Waterloo Place event really got things going in style. We had some truly amazing models lining up for media, members of the public and enthusiasts to see, with a friendly and lively atmosphere that really conveyed what H.R. Owen is all about. The drive out to Hedsor House gave our customers the chance to flex their muscles behind the wheel, and when we arrived they were given even more VIP treatment in truly idyllic surroundings.”

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