Automotive PR – In automotive PR news, H.R. Owen has earned top honours at the 10th annual Auto Trader Click Awards, having been crowned Digital Retailer of the Year.

The 2017 edition of the prestigious awards saw 13 of the very best retailers commended for their commitment to the industry, with H.R. Owen taking the most celebrated award of them all.

The UK’s leading luxury dealer group saw off competition from Pentagon Motor Holdings and Mercedes-Benz Retail Group UK to scoop the Digital Retailer of the Year prize after impressing across the full award criteria.

Awards were determined by a combination of consumer research and analysis of data, as well an independent judging panel made up of some of the UK’s leading digital experts from the likes of Google, Vodafone, LinkedIn, ZPG and Havas Media Group.

H.R. Owen has consistently set the standard with its digital work across its high-profile network, and the Click Awards recognised its commitment to its customer base: “H.R. Owen won the evening’s top award for consistently going the extra mile. By placing greater emphasis on the role of digital in the customer journey, the retailer has created a truly customer-centric business, driven by passionate individuals committed to providing the best online and offline experience possible.”

Tom King, Marketing Director of H.R. Owen, added: “We’re truly honoured to win the top award at the 2017 Click Awards and want to thank Auto Trader for recognising our commitment to exceeding customer expectations across the board. All of our brands have a big digital and social media presence as part of our business strategy, and our clients expect us to provide a full digital service. We work hard to provide exactly that and always put the customer first – a massive part of the H.R. Owen ethos.”

Influence Associates are world leaders in Automotive PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.