Influence Associates, the leading public relations agency representing clients in the automotive, technology and motorsport sectors, today confirmed the appointment of Liam Clogger as a Director and member of the business’ senior leadership team.

Clogger joins Influence Associates to drive forward the agency’s strategic capability for automotive technology businesses, as well as supporting its established motorsport offer. This brief reflects his extensive experience as a senior communications professional representing leading prototype engineering and motorsport companies including Prodrive and Mercedes F1 as well as Williams F1, with whom he spent a decade as Head of Communications operating across both its racing and advanced engineering businesses.

Joining other senior appointments at Influence this year including Bentley’s former Director of Global Communications, Andrew Roberts, Clogger will work with Influence Associates’ founder and CEO, Stuart Dyble, to provide public relations and strategic communications services to new businesses that are defining the future of connected and autonomous vehicles (CAV) and their related technologies.

Influence uses its industry-leading experience in automotive and prototype engineering to provide next-gen mobility businesses – from disruptive venture-backed SMEs to global OEMs and public bodies – with strategic communications for a rapidly changing marketplace.

Allied to leading Influence Associates’ technology portfolio, Clogger will also add three decades of motorsport experience, most recently as VP of Communications for Motorsport Network, to aid the agency’s roster of racing clients, including ABB, the title sponsor of the FIA Formula E World Championship.

Stuart Dyble, Influence Associates’ CEO

Stuart Dyble, Influence Associates’ CEO, said: “Influence’s market-leading reputation is built on the calibre of our people, so I am delighted we have secured Liam as a new member of our senior leadership team. With thirty years of experience at some of the most respected companies in advanced automotive engineering and Formula 1, he will add new capability in our rapidly growing technology business as well as our established services to our motorsport clients.”

Liam Clogger, Influence Associates’ Director

Liam Clogger, Influence Associates’ Director, said: “The automotive technology sector is undergoing systemic change and in any market with disruption, new entrants and rapidly changing horizons, strategic communications for the innovators and IP owners will never be more important. I’m hugely excited to lead an offer in this field that I am passionate about with an agency with such impeccable credentials.”

Influence Associates’ global footprint is expanding, with new clients from China, Germany, Sweden, Switzerland, Holland and UAE joining the agency’s established base of automotive, classic car, motorsport and tech client portfolio.