The Confused.com London Motor Show will bring the future of the automotive industry to the ExCeL Exhibition Centre in 2018 in the shape of a dedicated Autonomous Vehicle Zone.

Curated by autonomous vehicle technology event AutoSens, the brand new feature will demonstrate exactly what the automotive world can expect from its cars and how the future will bring about big change.

AutoSens will be laying on hands-on interactive displays and experiences, celebrity-led panel discussions, driverless vehicles, technology demonstrations and cutting-edge exhibition features in the autonomous pavilion, working with key industry stakeholders to excite interest and provide background to the technologies and challenges to the public.

AutoSens is the world’s most influential vehicle perception technology event, which has editions in Europe and the US. The company also runs Self Driving Track Days, an outreach and education-oriented event supporting technologists and engineers to develop skills for the next generation of autonomous vehicles.

Experienced staff will be on hand at the Autonomous Vehicle Zone with information for all ages – vitally preparing the younger generation for what they will soon face on the road.

Robert Stead, Sense Media Group’s Managing Director, said: “We are delighted to be working with the iconic London Motor Show in its new home. Our friends in the industry from around the world recognise that supporting the general public in understanding how cars will change in the future is an important step in this technology becoming mainstream.

“Our focus is bringing together vehicle technologists and sharing information, so having the fantastic audience platform of The Confused.com London Motor Show is a tremendous opportunity for us to help support that.”

Alec Mumford, Chairman of The Confused.com London Motor Show, added: “We know the messages surrounding autonomous vehicles are complex for everyone – whether car buyers, dealers or the general public – so we are delighted to have joined forces with AutoSens for this groundbreaking feature to clear up the picture of the industry’s future. There will be plenty going on all day every day for all the family in the brand new zone, striking the perfect balance for informative fun.”

Tickets start at just £18 and one child (under 17) goes free with a paying adult. They’re on general sale now and available to purchase at https://londonmotorshow.seetickets.com.

Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR, Auto Tech PR and Classic Car PR, as well as brand strategy and building, PR and communications.