Automotive PR:

  • H.R. Owen Rolls-Royce dealership pairs up with Richard James at London Collection Men.
  • Richard James’ celebrity and VIP guests will arrive in style in a fleet of Rolls-Royce’s latest models.
  • All models, including the latest Wraith and Phantom, are on display at Rolls-Royce Motor Cars in the Mayfair showroom.
  • London Collection Men takes place from 8-11 January, with Richard James’ catwalk show at 13.00 on 10 January.

London, Thursday 7 January.  Mayfair-based Rolls-Royce Motor Cars London has agreed an exclusive partnership with renowned fashion designer Richard James of Savile Row ahead of the 2016 London Collections Men event.

VIP and celebrity guests attending the invite-only Richard James preview, taking place on Sunday 10 January, will be chauffeured using a fleet of Rolls-Royce vehicles, perfectly suited to those who value the art of arrival.

The guests will be delivered straight to the door of the exclusive event in one of four Rolls-Royces. The models will be the very latest from the iconic British brand, with the fleet comprising Wraiths and Phantoms chauffeured by expertly trained drivers from H.R. Owen’s Chauffeur Drive division ensuring the biggest names in fashion arrive in style.

Both Richard James and Rolls-Royce offer a classic refined style, and combine unsurpassable quality and a desire to push the boundaries in design. Designer Richard James and his business partner Sean Dixon founded Richard James on Savile Row in 1992, when it offered both ready-to-wear lines and a bespoke service. It is now a multi-award-winning business that offers a range of clothing, shoes, fragrances and accessories to discerning customers all over the world.

Rolls-Royce’s approach to bespoke and modern style is exemplified by its latest Wraith ‘Inspired by Music’ model, which will be on display outside the event at Sartoria, 20 Savile Row, Mayfair. It is the third of three from Rolls-Royce’s Bespoke Collections, following on from the Wraith ‘Inspired by Film’ and the Wraith ‘Inspired by Fashion.’ The ‘Inspired by Music’ features a superior Bespoke Audio system, a Lyrical Copper exterior paint finish and a copper coloured fascia and door inserts to extend the bold theme throughout the cabin.

Both Rolls-Royce and Richard James are proud to still be designed and created in England.

Claus Andersen, Brand Director of Rolls-Royce Motor Cars London, hailed the partnership, saying: “We are delighted to help Richard James’ guests perfect the art of arrival at London Collections Men. Both Rolls-Royce and Richard James have a strong connection with Mayfair, and both are renowned for their no-compromise approach to luxury and fashion around the world.”

“While the Richard James event is strictly invite-only, no invite is required view the Rolls-Royce range at the Rolls-Royce Motor Cars London showroom on Berkeley Square. We have the full range on display, including the newly released Dawn, and welcome anyone who wishes to take a closer look.”

Sean Dixon, Managing Director of Richard James, said: ”As a Savile Row tailor and design house, we have much in common with Rolls-Royce.”

“We both hold the greatest respect for tradition and craftsmanship, but we remain at the pinnacle of our professions by pushing the boundaries through design and innovation.”

“I really don’t think we could have a better, more appropriate London Collections Men partner than Rolls-Royce.”

London Collections Men runs from 8-11 January, and Richard James catwalk show will be taking place at 13.00 on 10 January. While the show will only for a small number of invited guests, anyone can see the full range of Rolls-Royce models at Rolls-Royce Motor Cars at the showroom in Berkeley Square, Mayfair, London.

Paul Garlick


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