Automotive PR – H.R. Owen dealership Rolls-Royce Motor Cars London is set to raise money for The Teenage Cancer Trust by selling a truly one-of-a-kind car in automotive PR news.

As part of Rolls-Royce’s charitable ‘Inspired by Music’ series, the Mayfair showroom will welcome a unique Wraith that celebrates the genius of one of Britain’s most loved rock bands, The Who.

The car is fully commissioned by The Who’s legendary front man Roger Daltrey, who sat down with designers and CEO Torsten Müller-Ötvös at Rolls-Royce’s global centre of excellence in Goodwood to hand-pick all of the bespoke design enhancements and produce the ultimate collector’s car.

Rolls-Royce has committed to pledging a large chunk of the car’s value to The Teenage Cancer Trust and other charities when it’s purchased and has pulled out all the stops to ensure it captures The Who’s spirit perfectly with a series of bespoke touches.

Daltrey himself added plenty of personalisation to the Wraith, including The Who’s famous bullseye logo and a laser-etched depiction of his iconic microphone swing – making it a dream model for any The Who fanatic.

Rolls-Royce Motor Cars London recently reported substantial growth and celebrated 2016 as the most successful year in its history – making it the No. 1 dealer in Europe. As such, it’s best placed to facilitate the sale of such a special collector’s car.


Rolls-Royce Brand Director Claus Andersen said: “It’s a privilege to sell this incredible bespoke car at Rolls-Royce Motor Cars London. Not only does it celebrate one of the most revered names in British music, but it also supports The Teenage Cancer Trust and other very worthy causes. This is the ultimate collector’s car and we’re looking forward to giving one very lucky fan of The Who the chance to own the most iconic piece of memorabilia ever created and pledging plenty of money to charity.”

The Who front man Daltrey added: “I am enormously excited at the prospect of raising vital funds and awareness for The Teenage Cancer Trust in collaboration with Rolls-Royce, a true British icon. The themes, so perfectly expressed by the Rolls-Royce designers in this car, are as relevant today as they were when we first performed them. I worked hard with the designers to capture the spirit of our songs and what their lyrics mean to fans of all generations. I’m certain the car will serve as the ultimate collector’s piece for any Who aficionado.”

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