By Karen Marshall
Automotive PR – In Automotive PR news, Briggs Automotive Company (BAC) is celebrating a ground-breaking 2016, as the Liverpool-based manufacturer has enjoyed an incredibly fruitful year on all four corners of the globe.
BAC is the company behind the One-of-a-Kind Mono supercar, which has risen from strength to strength since it launched in 2011. And over the past 12 months, it’s truly taken off with a series of world firsts.
Back in the summer at the Goodwood Festival of Speed, BAC debuted an innovative new product for its Mono: hybrid carbon-composite wheels. These wheels typified the company’s approach to new technology, as did the reveal of its use of graphene just two months later.
BAC was the first manufacturer in the world to develop a car featuring panels incorporating graphene – an innovative and lightweight material – on the rear wheelarches.
This world-first earned BAC an audience with Their Royal Highnesses Prince William and Kate Middleton. At the University of Manchester’s National Graphene Institute (NGI), the Duke of Cambridge sampled the Mono in all its glory and even took to the cockpit before labelling the car “amazing”.
The Mono is forever tweaked to be as light as possible, and its diminutive 580kg mass allows for a staggering power-to-weight ratio of 525bhp per tonne. Thanks to such immense power, the bespoke British supercar has been able to topple some of the fastest cars in the business on the track in 2016.
At the back end of the year, evo Magazine took the Mono to the Anglesey Coastal Circuit to pitch it against the likes of McLaren’s P1 and 675LT, the Ferrari 458 Speciale and Porsche’s 918 Spyder and 911 GT3 RS in its Leaderboard video series.
But the Mono saw off all of the above and even got the better of the race-specific, slick-shod McLaren P1 GTR, which had set the bar at 1:08.70 shortly before the Mono took to the track.
BAC’s supercar outgunned its fellow Brit by a whole second and on road-legal tyres to become a world record holder and a pace icon.
And as the P1 GTR costs a whopping £2 million, BAC’s achievement was a raw demonstration of getting the ultimate value for money from a supercar.
Such brilliance didn’t go unnoticed, either, as the Mono’s feat hit headlines all around the world. The media was stunned by the margin of the Mono’s triumph, which owed much to the team’s continuous strive for excellence.
Said team enjoyed its fair share of glory in 2016, too, achieving industry recognition at the annual Northern Automotive Alliance (NAA) Awards. BAC got the better of high-profile competition to scoop the Logistics Excellence and International Trade awards at the event in Manchester.
The International Trade award recognised just how much BAC has done for British export, having shipped the Mono to as many as 30 countries since its launch. The company added several all-new territories to its list in 2016, including the Channel Islands, the Isle of Man, Belgium, Germany and Poland.
Plus, BAC opened further franchised dealerships outside of the UK, including three in the United States of America and another in Taiwan. BAC Hong Kong already distributes to Hong Kong, China and Taiwan, and BAC renewed the dealer’s contract for a further two years.
As well as the NAA double, BAC also took home the Best for Selfish Sundays award in TopGear Magazine’s Best Cars in the World issue – an award that goes to a car that is all about the driver and is thoroughly enjoyable out on the open road.
BAC Co-Founder and Director of Product Development, Neill Briggs, said: “It has been a monumental year for BAC and everyone associated with the brand. The Mono has become a truly global product and we’re forever breaching new territories and discovering new fans.
“Winning awards both for our technical excellence and innovation as well as the Mono’s brilliance on the road shows just how amazing our staff and supply chain are. We’re also incredibly thankful for our partners and, of course, our clients – who are the very heartbeat of BAC and are so passionate about the Mono.
“Next year is looking like being just as exciting for us all. There’ll be new track records to beat, new territories to enter and, hopefully, even more awards to win.”
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