Morgan Bids A Fond Farewell To The V8 Paving the Way for Its All-New ‘Wide Body’ Sports Car
This year marks the 50th – and final year – of Morgan using a V8 engine. The Plus 8 and Aero 8 are unquestionably iconic models within the Morgan range. Morgan’s latest video celebrates their significance and the engine that powers them.
The short film features Keith Dalley, Chief Test Driver at Morgan and the person responsible for test driving every aluminium chassis Morgan V8. The video ends following Keith on his final V8 test drive around the Malvern Hills, with a beautiful look at some notable Morgan V8s. It then closes with a hint of what will power the next performance Morgan.
Coming in 2019, Morgan are launching an all-new ‘Wide Body’ sports car to the premium end of the Morgan product range. This will be positioned above the Roadster, Plus 4 and 4/4 in performance terms, although he car is not designed to be a direct replacement for the outgoing Plus 8 and Aero 8. It will naturally fit into the space in the Morgan product range left by both.
This car will use an all-new ‘bonded aluminium fabricated’ chassis designed by Morgan. The chassis will be twice as stiff as the aluminium chassis used on previous flagship Morgans. This chassis will be combined with a performance powertrain never before installed in a Morgan. Ultimately, it will result in the most dynamically capable production Morgan ever.
The development programme for the ‘Wide Body’ has spanned several years. Also, this programme has been delivered by Morgan’s highly skilled, world-class, Design and Engineering teams. Furthermore, now these teams now total close to 30 members and are based at the Morgan Factory in Malvern, UK.
Graham Chapman, Technology Director, Morgan Motor Company:
“We are excited to be launching the ‘Wide Body’ car in Morgan’s 110th year. Over the coming weeks and months, we will be releasing further details. The 2019 launch of this car is the culmination of several years of unprecedented investment in Design and Engineering for Morgan. This has produced the most advanced development programme in Morgan’s history. We cannot wait to share the results of this with our customers worldwide.
Influence Associates are world leaders in Automotive / Auto PR, Motorsport PR and Classic Car PR. As well as brand strategy and building, PR and communications.