Automotive Technology and Start-Ups PR

Influence Associates is the world’s best automotive technology PR agency and automotive technology start-ups PR agency

Experts in vehicle and automotive technology PR, with proven global track record of success in building start-up brands and creating all important aura of success

From our very inception Influence chose to specialise in the technologies transforming the automotive and vehicle sectors. Our founding clients 15 years ago where a start-up Norwegian electric car company and a scale-up, NASDAQ listed lithium battery company. Even though back then the path for electrification was by no means certain, our instinct was these technologies would be important for the future. We expanded from there to help build Tesla’s brand in the early years and helped build the global brands of many different technology start-ups that were developing new and better technology to disrupt their sectors in automotive, light and medium and heavy commercial.

We learnt how to communicate the technology in the most effective ways, we learnt how to build the profile of their companies and leaders to attract investment, talent and partners and we learnt how we could help create buzz, momentum and the all-important aura of success for our technology start-up clients. We had a lot of late nights, excitement and fun in the process.

We banked all this global experience progressively expanded over the last decade into all areas of the e-mobility eco-system and all the other major technologies transforming the automotive and vehicle sectors including autonomous and connected vehicles and Ai and hydrogen and e-fuels. And we also developed a proven influence model to build an automotive or vehicle technology start-up or scale-up or promote a new disruptive piece of technology or IP.

Finally we realised that at the core of much of this revolution was e-mobility in the widest sense and given that we were the leading PR agency in the world in this specialism, we launched a dedicated sister agency, influence e-mobility to provide specialist support for e-mobility technology start-up and scale-ups, and for more established technologies companies in transition, while others are still operating in stealth mode.

Influence Associates is also unique in the PR agency world because of our deep knowledge and understanding of how OEMs work and think. This is based on our extensive OEM board level experience and OEM relationships, both the traditional players and the OEM start-ups. This expertise enables us to precisely tailor PR strategies and PR execution to enable out start-up clients to “cut through” versus competitors and achieve their brand and business objectives.

Proven brand building model for start-ups and “cut through” comms approach to build you brand versus competitors

As the best Automotive Technology PR Agency and Automotive Technology Start-ups PR Agency in the world, Influence utilises a proven brand building and communications model to support start-ups which we precisely tailor to specific client needs and requirements. This is coupled to mapping across a targeted list of customer key decision makers, gate keepers and C-Suite that are required on purchasing decisions, or what we call “OEM getting to yes”. With start-ups we also place particular importance on overall brand profile, reputation and creating momentum with investors and the financial community.

We like to spend more time than other agencies at the beginning of a brief, precisely defining and refining your brand positioning and key messaging, in-order to cut through in the marketplace and versus competitors.

With a highly optimised strategy we then take our clients stories directly to our industry leading global KOL (key opinion leading) media (news, tech, e-mobility, automotive, finance, business, vehicle, all B2B verticals) and influencers as well as “great and the good”. Our relationships with these KOLs and global distribution is second to none and enables us to deliver the highest profile and most influential editorial like no other agency. “Cut-through” coverage, as we call it, and a key strand of brand building.

To ensure we make a real difference in the execution of your strategy, our content team compromising of 9 award winning editors really come into their own, providing highly targeted Automotive Technology PR and Automotive Technology Start-up PR services for our clients from news releases, press pack and product launch, technology show and tells, videos and imagery, thought leadership, blogs, LinkedIn and social media, keynote speeches, media training and targeted media sell-in and placement.

We like to truly partner with our clients both promoting and protecting their brands where our decades of experience enable us to provide senior counsel and reputation management as well as introductions to our vast global business network. This is particularly important as the reputation of a start-up is fragile in the early days and one major issue can be very hard to recover from.

Trusted partner and leading PR agency for technology start-ups and scale-ups

For these reasons we have been chosen by well over 50 vehicle technology start-up and scale-ups covering new and disruptive technology in everything from next generation batteries, electric motors, inverters, BMS and power electronics, steering systems, EV platforms and skateboards, chargers and charging infrastructure, autonomous sensors and software, connected vehicles, fuel cells and hydrogen vehicles, AI to infotainment and in-car audio.

With our deep understanding of communicating technology and leadership in emobility, our background and relationships with OEMs together with our long track record of success supporting start-ups and the culture and approach we know that is needed to achieve success, we believe we can help your company “cut through” and succeed versus competitors better than any other PR agency.

For a confidential consultation to see how we can support your business, please contact us here.

Who we work with

Automotive Technology & Automotive Start-Up PR Q&A

Why is working with the best specialist Automotive Technology PR agency and Automotive Start-Up PR agency better than a generalist PR agency or a tech PR or consumer agency?

Put simply, it is about expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to Automotive Technology PR, Automotive Technology Start-Up and Car Start-Up PR clients. Influence is a pioneering Automotive Technology PR agency and Automotive Start-Up PR agency. More than a decade ago, two of our founding clients were an Electric Vehicle (EV) start-up brand and a Lithium-ion battery technology company, and we knew how innovations in technology would create new opportunities across the automotive industry and beyond. We are proud to be the world's best Automotive Technology PR agency and Automotive Start-Up PR agency, and one of only a few who specialise in these sectors. We focus this expertise to benefit our Automotive Technology PR and Automotive Start-Up PR clients and give them unparalleled access to the global opinion formers they need to project their brand and business. A generalist, tech or consumer agency can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a world leading Automotive Technology PR agency and an Automotive Start-Up PR agency do?

A specialist agency focussing on Automotive Technology communications strategies and Automotive Start-Up company communications strategies can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What Automotive Technology PR and Automotive Start-Up PR services do you offer?

We deliver all the services you would expect from a specialist Automotive Technology PR and Car Technology Start-Up PR agency and more. This includes developing a brand-building strategy, positioning and key messaging. Having worked in the automotive industry all our lives, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of new automotive technologies, from content and event production through to social media and community management. We have also created communication strategies to support numerous automotive technology start-up companies on their journey from stealth mode to scale-up. We are very much promoters as well as protectors, so reputation management and crisis communications are also part of our client offering.

What is your approach to Automotive Technology PR and Automotive Start-Up PR?

At Influence, we have a proven brand-building model to help bring brands from early stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.

What expertise does your team have?

At the core of our leading Automotive Technology PR Comms and Automotive Start-Up PR Comms proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, e-mobility, and sustainability media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Automotive Technology PR and Automotive Technology Start-Up PR.

What type of Automotive Technology Services and Automotive Technology Start-Up companies do you work with?

As the leading Automotive Technology PR agency and Automotive Technology Start-Up PR agency we work with a broad range of clients designing, engineering, and testing breakthrough technological solutions. These include but are by no means limited to: EV powertrains for global OEMs, developing flexible, modular, EV architectures, applying their motorsport technologies, processes, and know-how to help their customers bring better products to market faster, and those helping public transport systems to become smarter and more efficient. We are the leading and specialist Automotive Technology PR and Automotive Technology Start-Up PR agency. Contact us on to discuss how we can support you.