Collector Car PR

The world’s most experienced collector car PR agency

As the leading automotive PR agency at the very top end of the market, Influence specialises in brand, PR, and communications for collector cars. Collector cars are the most desired of all, combining the ultimate blend of brand pedigree, design, performance, exclusivity, and rarity.

Influence’s extensive expertise in collector car PR encompasses all sectors. From limited edition supercars and hypercars, to limited edition track-only variants, to the rarest and most collectible classic and concours cars, to restomods and bespoke commissions, to limited run factory continuation series, through to racing and competition cars.

Global track record of success

We have played a key role in developing and executing the brand and communications strategy for Gordon Murray Automotive and the T.50 – the spiritual successor to the McLaren F1, the T.50s Niki Lauda track-optimised version, and the T.33 Coupe and Spider, helping to ensure demand exceeds supply for these limited series supercars. We have supported Bugatti HQ with the Chiron, and with their even more exclusive Bolide track car, and even rarer one-off models. We have supported several brands with their EV hypercar PR programmes, developing and delivering bespoke product launches, events, and key opinion-leader media placements.

We are helping to promote the marketing and sale of numerous of the world’s most revered classic cars, including the most expensive car ever sold at auction: one of two Mercedes Benz 300 SLR Ulenhaut Coupes. We have played an integral role in the blue riband concours and classic car events such as Goodwood Festival of Speed and Revival over many decades. With our deep knowledge of the PR at the top end of the classic car world, we have been retained to launch and promote the continuation series of classic racing cars for Jaguar Land Rover Classic: Lightweight E-Type, D-Type and C-Type.

We helped launch the Singer DLS – Dynamics and Lightweighting Study – arguably the most desirable restomod yet, and many other collectable restomods and bespoke commissions from other prestigious brands.

Collector car PR is a high-end niche of the premium automotive market that is akin to the art market and other collectables. It is a market where global news media, lifestyle, financial, business and investment media are as crucial as the specialist car media to success. Over the last 15 years, Influence has built up the strongest relationships with these global media and opinion formers that matter in the collector car market. Our reputation as the specialist PR agency for collector cars is unparalleled. We know that brand authenticity and integrity, and product credentials, are key. As is market sentiment, allure, mystique and scarcity.

PR is the key to achieving this. A brand’s own social media channels and content are clearly very important, and we advise many clients on how to optimise this. However, for collector cars, the power of third-party endorsement from global opinion formers is also absolutely essential to creating authentic brand aspiration, credibility, and the all-important aura which appeal to the true car collectors and connoisseurs. Influence are experts at creating this. No other PR agency is as experienced or connected.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Collector Cars Q&A

Why is working with a specialist Collector Car PR agency better than a generalist PR agency?

Fundamentally, it comes down to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to meet the communication needs of collector car businesses. We have worked in the automotive sector all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading collector PR Agency, and as such, has exceptional operational experience supporting clients in highly demanding and often highly sensitive collector car sectors. We focus this expertise to benefit our clients and give them unparalleled access to the global opinion formers they need to project their brand and business to amplify sales. A generalist, tech or automotive PR agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a Collector Car PR agency do?

A specialist agency focussing on collector car PR can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels to land and resonate with highly discerning and often difficult to reach customers and collectors. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful storytelling amongst critical audiences is vital to business success.

What Collector Car PR services do you offer?

We deliver all the services you would expect from a communication consultancy widely regarded as the world’s best collector car PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge automotive PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of new car, historic, classic, and motorsport media and channels to deliver effective targeting. We take a unique approach to each collector car PR communications strategy, collaborating closely with our clients to deliver optimum message cut-through via numerous channels. The channels we deliver through include press releases, feature partnerships with specialist media outlets, dealer website and email communications, and digital and print publications.

What is your approach to Collector Car PR?

At Influence Associates we have a suite of proven automotive PR strategies to deliver results for our clients in the collector car space. We focus intensely on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for collector car dealers, automotive retailer, and high-end car broker clients. As specialists, we have a deep appreciation and understanding of the cars our clients wish to entice their customers with. This differentiates our offer from that of general PR agencies and less experienced automotive PR agencies.

What expertise does your team have?

We have worked in global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive, historic, and classic car and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Car Dealer PR, Luxury Automotive Retailer PR, Supercar Retailer PR, and Collector Car PR strategies.

What type of Collector Car dealers do you work with?

As the leading collector car PR agency, we work with a broad range of clients across the entire automotive retail ecosystem. We are entrusted with providing PR support for some of the highest profile collector car retailers in the world and have long standing relationships with leading high-end historic, classic and motorsport car brokers operating at the pinnacle of the sector. We are the leading and specialist collector car PR agency. Contact us on to discuss how we can support you.