Premium Automotive Lifestyle PR

Influence Associates is the world’s leading premium automotive lifestyle PR agency

Influence has built a reputation as the leading global automotive lifestyle PR agency for a high-end automotive brand wishing to broaden their audience and penetration beyond the motoring titles and for luxury goods brand wishing to engage into the automotive world.

Over the years we have worked with leading watch companies, clothing, bags and accessories, sports and leisure equipment and luxury brands in travel, destinations, property, and concierge services as well as general lifestyle. Helping them to connect with the automotive world with authenticity, integrity and through story telling.

If your company is looking to connect and penetrate the HNWI and UNHWI of the premium automotive and ultra-high end of automotive and collector cars, Influence is the Lifestyle PR agency.

As the world’s leading premium automotive PR agency we are wired into the entire premium automotive eco system. Representing the major car companies, the world’s most prestigious supercar and hypercar companies, premium EVs and the very top end of classic cars, collector cars and restomods. We work for the most prestigious dealers and brokers and automotive related lifestyle brands as well as representing and being part of the management of the most prestigious events and destinations. We are also a leader in premium EVs, e-mobility and sustainability through our sister agency Influence emobility

We know that the top end of the automotive market is as akin to the art market, wine and other luxury goods, and is a market where lifestyle media in all its genres – global news, financial, business and investment – are as important as the specialist car media to success for our brand. Since this is the media the HNWI And UNHWI engage with and consume.

Over the last 15 years Influence has built up the strongest relationships with these global media, influencers and the key opinion formers that matter across the whole sector.

Influence knows that in this market brand authenticity and integrity and product / service credentials are key. As is building market sentiment, allure and mystique.

Lifestyle PR is the one of the absolute keys to achieving this.  A brand’s own social media channels and content are clearly very important in the modern world and we advise many clients on how to optimise this, however in the high end of automotive and for luxury brands wishing to penetrate the high end of automotive, the power of third-party endorsement from global opinion formers, is also absolutely essential to creating that authentic brand aspiration, credibility and the all-important aura. Influence are experts at creating this. No other PR agency is as experienced or connected.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Premium Automotive Lifestyle Q&A

Why is working with a specialist Premium Automotive Lifestyle PR agency better than a generalist PR agency or a luxury PR or consumer agency?

As a leader in premium automotive lifestyle PR, Influence Associates has years of experience and an established network of contacts in the automotive industry from OEMs to classic cars and the brands that associate with them. Our expertise, understanding and sector knowledge and having the closest relationships with the global opinion leaders that matter to premium automotive lifestyle PR and critically, understanding the motivations of those that attend them. Influence has conducted global PR for many premium automotive lifestyle collaborations over the years and as such has deep domain expertise. We are proud to have delivered premium automotive lifestyle PR programs for some of the most illustrious names in the business across the globe and are the world’s leading premium automotive PR and brand activation experts specialising in the sector. We believe it's the difference between great and good.

What does a Premium Automotive Lifestyle PR agency do?

A specialist PR agency focussing on premium automotive lifestyle PR and luxury/HNWI actions we help companies and brand partnerships in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success. Wherever people are interested in premium automotive lifestyle collaborations, Influence will have a PR channel to them.

What Premium Automotive Lifestyle PR services do you offer?

We deliver all the services you would expect from a specialist premium automotive lifestyle PR agency but we also have people from within the industry that really understand the sector and have worked on hundreds of lifestyle activations when in-house. This allows us to develop brand-building strategy, positioning and key messaging. Having worked in the automotive industry all our lives, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of new premium automotive PR collaborations, from content and event production through to social media and community management.

What is your approach to Premium Automotive Lifestyle PR?

At Influence, we have a proven brand-building model that works equally well bringing brands from early stage, stealth mode through a number of phases as it does representing premium brands and bringing them to new audiences. We are very focused on key messaging for premium automotive lifestyle PR to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.

What Premium Automotive expertise does your team have?

At the core of our leading premium automotive PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology, premium and HNWI media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading premium automotive lifestyle PR.

What type of Premium Automotive Lifestyle PR companies do you work with?

As the leading premium automotive lifestyle PR agency we work with a broad range of clients developing and activating campaigns through all manner of innovative means and channels. These include but are by no means limited to: drinks brands, apparel, watches, destination and luxury brands We are the leading and premium automotive lifestyle PR agency. Contact us on to discuss how we can support you.