Car Dealers and High-End Broker PR

Influence Associates is the world’s leading automotive PR agency for car dealers and high-end brokers

Creating PR value and delivering bespoke communication strategies for clients in the new luxury and supercar and vintage, classic and competition car sectors

As the world’s leading Automotive PR Agency, we have provided car dealer PR services, luxury automotive retailer group PR services and high-end car broker PR services for our clients since our inception 15 years ago.

All our car dealer PR partners, automotive retailer group PR partners and high-end car broker PR clients operate at the pinnacle of these sectors, providing new luxury and supercars, plus vintage, classic and competition cars for high-net-worth individuals, automotive connoisseurs, and private collectors.

In these demanding market sectors, unparalleled expertise, consummate customer service, deep domain knowledge and complete discretion are essential for success. And those are values that Influence Associates, as the leading luxury car dealer PR agency, classic car PR agency and historic car PR agency shares, to ensure we always evangelise and amplify our clients’ messages to maximum effect.

Knowledge and passion for delivering compelling stories

With six directors with board and C-suite experience in global communications, nine award-winning journalists and former editors of some of the world’s leading automotive, classic and motorsport publications, we understand the sectors our clients operate in. We share their passion for the cars they offer, be it a one-of-one EV hypercar, a luxury performance SUV, a 1950s Le Mans-winning sportscar or a 1980s Group B rally car.

Based on our stress-tested ‘cut-through’ communications model, we collaborate with our partners to craft targeted car dealer PR strategies, luxury car PR strategies, historic car PR strategies and classic car PR strategies.

From press releases heralding the sale of a significant historic car or the arrival of an important new model range in the showroom, to 24-hour reputation management and on-event support, our communication strategies pace a holistic range of tools at your disposal.

Our team of former automotive journalists are highly skilled in compiling engaging, magazine-grade content to keep your website, email communications, and digital and print publications up to date with fresh, technically accurate, finely nuanced, and emotionally engaging stories, each resonating effectively with your customers, wherever they are based around the world.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Car Dealers, Automotive Retailers & High-End Brokers Q&A

Why is working with a specialist Car Dealer PR agency, Automotive Retailer PR agency and High-End Car Broker PR agency better than a generalist PR agency?

Fundamentally, it comes down to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to meet the communication needs of our Car Dealer PR, Luxury Automotive Retailer PR, Supercar Retailer PR, and High-End Car Broker PR clients. We have worked in the automotive sector all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading automotive PR Agency, and as such, has exceptional operational experience supporting clients in highly demanding and often highly sensitive car dealer, luxury automotive retail, supercar sales and high-end car broker sectors. We focus this expertise to benefit our clients and give them unparalleled access to the global opinion formers they need to project their brand and business to amplify sales. A generalist, tech or consumer agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a Car Dealer PR agency do?

A specialist agency focussing on Car Dealer PR, Luxury Automotive Retailer PR, Supercar Dealer PR, and High-End Car Broker PR can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels to land and resonate with highly discerning and often difficult to reach customers and collectors. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful story telling amongst critical audiences is vital to business success.

What Car Dealer PR, Luxury Automotive Retailer PR and High-End Car Broker PR services do you offer?

We deliver all the services you would expect from a communication consultancy widely regarded as the world’s best automotive PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge automotive PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of new car, historic, classic, and motorsport media and channels to deliver effective targeting. We take a unique approach to each Car Dealer communications strategy, Luxury Automotive Retailer communications strategy and High-End Car Broker communications strategy, collaborating closely with our clients to deliver optimum message cut-through via numerous channels. The channels we deliver through include press releases, feature partnerships with specialist media outlets, dealer website and email communications, and digital and print publications.

What is your approach to Car Dealer PR, Luxury Automotive Retailer PR, and High-End Car Broker PR?

At Influence Associates we have a suite of proven automotive PR strategies to deliver results for our clients in the automotive retail landscape, be they car dealers, luxury automotive retail groups or high-end car brokers. We focus intensely on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for car dealer, automotive retailer, and high-end car broker clients. As specialists, we have a deep appreciation and understanding of the cars our clients wish to entice their customers with. This differentiates our offer from that of general PR agencies and less experienced automotive PR agencies.

What expertise does your team have?

We have worked in global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive, historic, and classic car and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Car Dealer PR, Luxury Automotive Retailer PR, Supercar Retailer PR, and High-End Car Broker PR strategies.

What type of car dealers and car retailers do you work with?

As the leading Automotive PR agency, we work with a broad range of clients across the entire automotive retail ecosystem. We are entrusted with providing PR support for some of the largest luxury automotive retailer groups in the world and have longstanding relationships with leading high-end historic, classic and motorsport car brokers operating at the pinnacle of the sector. We are the leading and specialist Automotive PR agency. Contact us on to discuss how we can support you.