Car Dealers and High-End Broker PR

Fundamentally, it comes down to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to meet the communication needs of our Car Dealer PR, Luxury Automotive Retailer PR, Supercar Retailer PR, and High-End Car Broker PR clients. We have worked in the automotive sector all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading automotive PR Agency, and as such, has exceptional operational experience supporting clients in highly demanding and often highly sensitive car dealer, luxury automotive retail, supercar sales and high-end car broker sectors. We focus this expertise to benefit our clients and give them unparalleled access to the global opinion formers they need to project their brand and business to amplify sales. A generalist, tech or consumer agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.

A specialist agency focussing on Car Dealer PR, Luxury Automotive Retailer PR, Supercar Dealer PR, and High-End Car Broker PR can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels to land and resonate with highly discerning and often difficult to reach customers and collectors. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful story telling amongst critical audiences is vital to business success.

We deliver all the services you would expect from a communication consultancy widely regarded as the world’s best automotive PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge automotive PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of new car, historic, classic, and motorsport media and channels to deliver effective targeting. We take a unique approach to each Car Dealer communications strategy, Luxury Automotive Retailer communications strategy and High-End Car Broker communications strategy, collaborating closely with our clients to deliver optimum message cut-through via numerous channels. The channels we deliver through include press releases, feature partnerships with specialist media outlets, dealer website and email communications, and digital and print publications.

At Influence Associates we have a suite of proven automotive PR strategies to deliver results for our clients in the automotive retail landscape, be they car dealers, luxury automotive retail groups or high-end car brokers. We focus intensely on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for car dealer, automotive retailer, and high-end car broker clients. As specialists, we have a deep appreciation and understanding of the cars our clients wish to entice their customers with. This differentiates our offer from that of general PR agencies and less experienced automotive PR agencies.

We have worked in global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive, historic, and classic car and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading Car Dealer PR, Luxury Automotive Retailer PR, Supercar Retailer PR, and High-End Car Broker PR strategies.

As the leading Automotive PR agency, we work with a broad range of clients across the entire automotive retail ecosystem. We are entrusted with providing PR support for some of the largest luxury automotive retailer groups in the world and have longstanding relationships with leading high-end historic, classic and motorsport car brokers operating at the pinnacle of the sector. We are the leading and specialist Automotive PR agency. Contact us on hello@influenceassociates.com to discuss how we can support you.