Watches and Automotive Related Lifestyle Product PR

Influence is a leading watch and automotive related lifestyle PR agency

Leading watch automotive and motorsport “crossover” PR agency

Watches and cars go together like Romeo and Juliet. Few products have such a deep symbiotic and emotional relationship with each other, especially so at the premium end of the market. It is the same with high end automotive related lifestyle products; clothing, shoes, luggage, helmets, accessories and even model cars.

As the leading premium automotive pr agency and automotive lifestyle PR agency, Influence is also the leading automotive watch PR agency and PR agency for related lifestyle products.

Over the years we have worked for many of the leading watch brands including Rolex, TAG Heuer, IWC, A. Lange & Sohne, Breguet and Bremont, as well as leading watch auction and online platforms. We have helped promote and activate major sponsor partnerships with global automotive and motorsport events and we have helped develop and activate many watch partnerships, automotive companies, race teams and media groups.

We have developed partnerships between countless automotive lifestyle product brands and car companies and events, including clothing, luggage, gloves, jewellery and accessory companies, and have helped them build their brands and deliver hundreds of pieces of key opinion leader coverage in the major global media.

We have also supported the Little Car Company from the outset building their brand profile and credibility and delivering tens of millions of pounds worth of coverage globally for their scaled Bugatti, Aston Martin and Ferrari cars.

Influence is able to achieve this success because, as the leading premium automotive PR agency, we are wired into the entire premium automotive eco system. Representing the major car companies, the world’s most prestigious supercar and hypercar companies, premium EVs and the very top end of classic cars, collector cars and restomods. We work for the most prestigious dealers and brokers and automotive related lifestyle brands as well as representing and being part of the management of the most prestigious events and destinations. We are also a leader in premium EVs, e-mobility and sustainability through our sister agency Influence emobility.

We know that the top end of the automotive market is as akin to the art market, wine and other luxury goods and is  where lifestyle media in all its genres, global news media, financial, business and investment, are as important as the specialist car media to success for our brand. Since this is the media the HNWI And UNHWI engage with and consume.

Over the last 15 years Influence has built up the strongest relationships with these global media, influencers and the key opinion formers that give our clients access to the opinion formers that matter across the whole sector. Using authentic storytelling for our clients, Influence directly connect the world of cars and watches and related lifestyle products and “place it” in the key editorial sections of the global titles that matter.

A brand’s own social media channels and content are clearly very important in the modern world and we advise many clients on how to optimise this, however in the high end of automotive and for luxury brands wishing to penetrate the high end of automotive, the power of third-party endorsement from global opinion formers, is also absolutely essential to creating that authentic brand aspiration, credibility and the all-important aura. Influence are experts at creating this. No other PR agency is as experienced or connected.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Watches and related automotive lifestyle product PR

Why is working with a watch and automotive lifestyle PR agency better than a generalist PR agency?

As a leading EV and Automotive PR agency, many of our clients are aligned to or operate automotive destinations. We have developed deep sector experience and contacts in all forms of watch and automotive lifestyle product PR. Influence has conducted global PR for watches and automotive lifestyle products and helped countless brands in the sector. We are proud to have delivered watch PR programs for some of the most influential names in the business across the globe and are one of the world’s leading automotive lifestyle PR agencies.

What does a watch and automotive lifestyle product PR agency do?

As a specialist PR agency focussing on watches and automotive lifestyle products we help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in your space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels leveraging and maximising the content. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media utilising the content created from these thrilling events. In turn, this leads to powerful brand building amongst critical audiences is vital to business success. Wherever people are interested in watches, Influence will have a PR channel to them.

What automotive lifestyle product and watch PR services do you offer?

We deliver all the services you would expect from a specialist PR agency but we also have people from within the industry that really understand the sector and have worked on hundreds of launches. This has allowed us to develop brand-building strategy, positioning and key messaging which really delivers ROI on tight budgets. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported many watch and associated automotive lifestyle product PR programs from content and event production through to social media and community management.

What is your approach to watch and automotive lifestyle product PR?

At Influence, we have a proven brand-building model that works equally well bringing brands from the early stage, through a number of phases as it does representing premium brands and bringing them to new audiences. We are very focused on key messaging for watches and automotive lifestyle product PR to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel. All this ensures your brand and comms are clearly differentiated from competitors, and we support you in delivering your business objectives.

What watch and automotive lifestyle product PR expertise does your team have?

At the core of our leading watch and automotive lifestyle product PR agency proposition is our team. This is comprised of nine award-winning former editors of some of the world’s leading automotive, technology and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading watch PR and activations delivering tangible ROI on sponsorship investments.

What type of watch and automotive lifestyle product PR do you do?

As a leading watch and automotive lifestyle product PR agency we work with a broad range of clients developing and activating campaigns through all manner of innovative means and channels. We are the leading and specialist watch PR agency. Contact us on to discuss how we can support you.