Premium Automotive

Influence Associates is the world’s leading premium automotive PR agency

We set-up the agency to specialise in Premium Automotive PR based on years of experience and knowledge, gained in-house serving all the way up to Board level, in some of the most famous premium car brands on the planet. Influence has built a world-renowned reputation over the last 15 years as an automotive PR agency specialising in premium automotive and global OEMs, supercars and hypercars, premium EVs, collector cars and restomods, as well as the related premium automotive events and automotive lifestyle PR.

We are often described as the best-connected PR agency in the global premium automotive industry because we are engaged with clients across the entire premium automotive ecosystem, from the major car companies – specialist makers and bespoke brands – to the technology suppliers and value chain, specialist dealers, events and destinations, related luxury brands, and key opinion leaders who influence the sector.

Being fully immersed in this sector we know that when creating, building, and maintaining an authentic premium brand, aspiration is key. Premium is a “pull” not a “push” business, and PR strategy is the key to success. Many of the most famous and prestigious brands in the automotive world rely on PR and digital PR exclusively for their brand building communications, and we at Influence are proud to have supported many of them. Even with the power of social media, powerful opinion-former, third-party endorsement remains key to creating authentic brand aspiration and credibility.

Specialist knowledge of premium automotive PR and decades of global experience to give our clients the edge

This high profile and cutting-edge experience, built-up over many decades, gives us the specialist premium automotive PR knowledge, strategy, tactics, and relationships that give our clients the edge. From developing highly tailored brand building and product launch strategies for premium brands, to precisely tuned messaging and content, to having the media relationships in the global industry so our clients get directly in front of the global key opinion formers that matter, we deliver the keynote stories that will enable your brand to “cut through”.

Given our premium automotive PR specialism, we have the capability to support a major OEM at HQ level, right the way through to delivering a turnkey virtual in-house operation for a specialist start-up brand – and everything in between. No client brief is to large or small: to us it is more interesting what the client represents and what the brand is doing. Many of our clients are leaders in their fields. This continues to drive our passion and fascination for this business with the same fervour as the first day we opened. We never stop learning. We are hungry to do more and increase our industry-leading position and authority in premium automotive PR.

For a confidential consultation to see how we can support your brand, please contact us here.

Who we work with

Premium Automotive Q&A

Why is working with a specialist Premium Automotive PR agency better than a generalist PR agency?

Working with a specialist premium automotive PR agency will give access to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter in the premium and luxury automotive sectors globally. We have worked in premium automotive PR all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as one of the world’s leading premium automotive PR agency, and as such, has exceptional operational experience working with the leading players in the premium automotive OEM, car company and start-up car company sectors. A generalist, PR agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a Premium Automotive PR Agency do?

A specialist agency focussing on premium automotive PR, can help bands in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the premium automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful brand building amongst critical audiences is vital to business success.

What Premium Automotive PR services do you offer?

We deliver all the services you would expect from a leading premium automotive PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge premium automotive PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of media and channels to deliver effective targeting. Influence has managed and supported the launch of hundreds of vehicles, from content and event production through to social media and community management. We are very much promoters as well as protectors, so reputation management and 24/7 automotive PR crisis management are also part of our client offering.

What is your approach to Premium Automotive PR?

At Influence Associates we have a suite of proven premium automotive PR strategies to deliver results for premium and high-end automotive brands with more than a century of history, to start-ups bringing a new proposition to the sector. For the latter, we help bring brands from early-stage, stealth mode through a number of phases, each building on the last to introduce the businesses to key opinion formers. We are very focused on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for our start-up car company clients. For businesses that are already in the market, we use similar tools but focus on amplification and mass awareness. All this ensures your brand and comms is clearly differentiated from competitors and we support you in delivering your business objectives.

What expertise does your Premium Automotive PR team have?

We have worked in global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive and technology media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading premium automotive PR programs from the world’s leading premium automotive PR agency.

What type of premium car brands do you work with?

As the leading premium automotive PR agency, we work with a broad range of clients across the entire automotive manufacturing ecosystem. We are entrusted with providing PR support for some of the largest automotive OEMs in the world and have longstanding relationships with leading automotive performance and luxury brands. We also represent the interests of passenger car PR clients and have consistently been chosen by leading global automotive brands to provide support through the creation and delivery of holistic, targeted PR strategies. We have also helped more than ten start-up car companies emerge from stealth mode and launch their products to a global audience and achieve scale-up. We are the leading and specialist premium automotive PR agency. Contact us on to discuss how we can support you.