Automotive Supplier PR

Influence Associates is the world’s best automotive Tier 1 supplier PR agency and vehicle technology PR agency

Experts at delivering PR strategies to support Tier 1 suppliers, backed by decades of knowledge and relationships as the leading automotive PR agency for OEMs, and as the leading PR agency in e-mobility

Influence Associates is unique in the PR agency world in terms of our ability to support automotive Tier 1 suppliers, based on our extensive OEM board level experience, OEM relationships, and our position as the world’s leading e-mobility PR agency, as the entire automotive supply chain transitions to net zero. This knowledge, understanding and expertise enables us to precisely tailor PR strategies and PR execution to enable our Tier 1 clients to ‘cut through’ versus competitors and deliver their brand and business objectives, both now and in future. It has powered our extensive track record of success delivering world leading Tier 1 supplier PR and start-up supplier PR for businesses disrupting their sector.

Influence was created fifteen years ago with the aim of becoming the world’s leading automotive PR agency by senior leadership team members whose extensive board-level experience at numerous global OEMs gives us a unique insight into the requirements and expectations vehicle manufacturers have on their Tier 1 suppliers, and the critical role that they play in developing and industrialising advanced technologies and bringing them into series production.

Strategic importance of suppliers in the transition to net-zero

The vital role of Tier 1 suppliers has never been more critical as the industry transitions to net zero, and the very definition of OEM redefined as suppliers deliver ever-more of the key content of the vehicle. Influence understands this transformation better than other agency in our sector, having pioneered the communication of electric vehicles fifteen years ago with our founding clients – an EV company and a Lithium-ion battery company. While it was by no means clear back then, we knew these would be key technologies for the future so chose to specialise in them. Since then we have gone onto to work for Tesla and many other EV OEMs, suppliers and start-ups, right across the e-mobility ecosystem. To further support our customers and help accelerate their transition we launched our sister agency, influence emobility – the first agency completely dedicated to e-mobility and the related technologies such as autonomous and connected vehicles – that are transforming the world.

Proven brand building model and “cut-through” comms to build your brand

As the best Automotive Tier 1 Supplier Agency in the world, Influence utilises a proven brand building and communications model to support Tier 1 suppliers, which we precisely tailor to specific client needs and requirements. This is coupled to mapping across a targeted list of the key decision makers, gate keepers, and C-Suite that are required on purchasing decisions, or what we call: “Getting to yes”. With start-ups we also place particular importance on overall brand profile and reputation, and creating momentum with investors and the financial community.

We like to spend more time than other agencies at the beginning of a brief, precisely defining and refining your brand positioning and key messaging, in order to achieve cut through in the marketplace and versus competitors.

With a highly optimised strategy we then take our clients stories directly to our industry leading global KOL (key opinion-leading) media (news, tech, e-mobility, automotive, finance, business, vehicle, and B2B verticals) and influencers, as well as ‘the great and the good’. Our relationships with these KOLs is second-to-none and enables us to deliver the highest-profile and most influential editorial like no other agency – ‘Cut-through’ coverage as we call it, which is a key strand of brand-building.

To ensure we make a real difference in the execution of your strategy, our content team – comprising nine award-winning editors with a wealth of experience in Automotive Tier 1 Supplier PR – really comes into its own, providing a highly targeted PR service for our clients, including news releases, press packs, product launches, technology showcases, video and images, thought leadership, blogs, LinkedIn and social media, keynote speeches, media training, and targeted media sell-in and placement.

We like to truly partner with our clients, both promoting and protecting their brands, where our decades of experience enables us to provide senior counsel and reputation management as well as introductions to our vast global business network.

Trusted partner and the world’s best automotive Tier 1 Supplier PR agency

For these reasons we have been chosen and retained for year after year by long-established, global Tier 1 suppliers of e-axles, steering systems, cooling systems, driveshafts, wheels, tyres, aluminium castings, and premium leather. We work too with the network of Tier 2 and Tier 3 suppliers who support them. Our growing client base also includes start-ups bringing next-generation technology to disrupt their sectors including batteries, e-motors, silicon carbide inverters, battery management systems, power electronics, EV platforms and skateboards, autonomous driving sensors and software, hydrogen fuel cells, EV chargers and charging infrastructure, infotainment and connectivity, and AI.

With our background and relationships with OEMs, and as the world’s leading e-mobility PR agency, together with our long track record of success supporting Tier 1 suppliers, we believe that we – better than any other PR agency – can make sure that it is your message, not your competitors, that cuts through.

For a confidential consultation to see how we can support your business, please contact us here.

Who we work with

 Tier 1 Supplier PR Q&A

Why is working with the best specialist Automotive Supplier PR agency better than a generalist PR agency?

Fundamentally, it comes down to expertise, understanding, sector knowledge and having the closest relationships with the global opinion leaders that matter to meet the communication needs to run automotive supplier PR campaigns. We have worked in the automotive sector all our lives and brought that expertise to bear when we launched Influence Associates a decade and a half ago. Influence is regarded as the world’s leading tier one supplier and automotive supplier PR Agency, and as such, has exceptional operational experience supporting clients in the sectors. We focus this expertise to benefit our clients and give them unparalleled access to the global opinion formers they need to project their brand and business to amplify sales. A generalist, tech or automotive PR agency, or less-experienced automotive PR agency just can’t provide this level of sector knowledge. We believe it's the difference between great and good.

What does a world leading Automotive Supplier PR agency do?

A specialist agency focussing on automotive supplier PR can help companies in many ways. At Influence, we have a proven model that helps clients refine and focus their messaging to really cut through and provide a key point of difference. Having laser-focussed messaging is the first step. We then take your message to key global influencers in the automotive space, such as influential journalists and opinion formers, who in turn amplify that message through respected channels to land and resonate with the entire automotive ecosystem from OEMs to dealers. Those channels can be traditional media (print and broadcast), your own channels or the specific targeting of appropriate audiences through social media such as LinkedIn. Powerful storytelling amongst critical audiences is vital to business success.

What Automotive Supplier PR services do you offer?

We deliver all the services you would expect from a communication consultancy widely regarded as the world’s best automotive supplier PR agency. This includes developing a brand-building strategy, positioning and key messaging. Having led the way in cutting-edge automotive supplier PR for the past 15 years, we have a global opinion-leading media and influencer network second to none. We work with all forms of supply chain, new car, historic, classic, and motorsport media and channels to deliver effective targeting. We take a unique approach to each auto supplier PR communications strategy, collaborating closely with our clients to deliver optimum message cut-through via numerous channels. The channels we deliver through include press releases, feature partnerships with specialist media outlets, dealer website and email communications, and digital and print publications.

What is your approach to Electric Automotive Supplier PR?

At Influence Associates we have a suite of proven automotive PR strategies to deliver results for our clients in the tier one and automotive supplier spaces. We focus intensely on key messaging to ensure it ‘cuts through’ in an ever more crowded marketplace at the right time and through the most effective channel for supply chains, classic car dealers, automotive retailer, and high-end car broker clients. As specialists, we have a deep appreciation and understanding of the cars our clients wish to entice their customers with. This differentiates our offer from that of general PR agencies and less experienced automotive PR agencies.

What expertise does your team have?

We have worked in global automotive sector all our lives. Our content creation team is comprised of nine award-winning former editors of some of the world’s leading automotive, historic, and classic car and luxury media, who not only have deep domain knowledge and an enviable contact book but are adept at rapidly disseminating information and producing editorial-grade copy that brings out a client’s key message or USP. This journalistic experience is blended with multiple former Heads of Comms and PR with Board level and C-Suite experience in several automotive OEMs. The team is backed up by experienced event and product launch specialists and content creators that can provide compelling assets for every channel. This mix of skillsets provides senior firepower and capability to our clients with the experience to advise and execute market-leading automotive supplier PR strategies.

What type of Automotive Suppliers do you work with?

As the best automotive supplier PR agency, we work with a broad range of clients across the entire automotive retail ecosystem. We are entrusted with providing PR support for some of the highest profile automotive suppliers in the world and have long standing relationships with leading tier one suppliers operating at the pinnacle of the sector. We are the leading and specialist automotive supplier PR agency. Contact us on to discuss how we can support you.